enfound Project
Chapter 1
Social Influence

Social Influence 3.1.1


The area of Social Influence looks at the things that make us follow the crowd or stand out from the crowd. Psychologist seek to find out whether there are common factors that create the conditions to make us do things.

Standing out from the crowd might give you an advantage of some sort. It might give more clarity to a situation and allow you to make a better decision. It is not such a good idea perhaps, on a battlefield.

Can a nice person be turned into an evil monster just by changing their surroundings?

Key Studies

Key Terms
  • Agentic State
  • Identification
  • Internalisation
  • Informational Social Influence (ISI)
  • Normative Social Influence (NSI)
  • Compliance
  • Conformity
  • Locus of Control
  • Group Size
  • Unanimmity
  • Obedience
  • Situational Variable
  • Dispositional Variable
  • Proximity
  • Location
  • Uniform Effects
  • Legitimacy
  • Authoritarian Personality
  • Majority Influence
  • Minority Influence>

Information to Support

Information to Question

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